{"id":303,"date":"2016-05-15T07:18:12","date_gmt":"2016-05-15T12:18:12","guid":{"rendered":"http:\/\/blog.beaglehardware.com\/?p=303"},"modified":"2016-08-18T07:25:14","modified_gmt":"2016-08-18T12:25:14","slug":"study-finds-that-more-personalized-pos-provides-more-profit","status":"publish","type":"post","link":"https:\/\/blog.beaglehardware.com\/index.php\/2016\/05\/15\/study-finds-that-more-personalized-pos-provides-more-profit\/","title":{"rendered":"Study Finds that More Personalized POS Provides More Profit"},"content":{"rendered":"<p>A recent study performed by Forrester Consulting explains that a retail store or restaurant\u2019s future success ties directly into their usage of integrated POS systems.<\/p>\n<p>In our technologically advanced marketplace, a POS system should extend beyond monetary transactions.<\/p>\n<p>By updating the digital usage within a business\u2019 physical location, businesses can achieve a number of benefits:<\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0Improved customer experience and interaction<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0Employees that are better equipped and more prepared<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0Enhanced flow of operations<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0Access to increased data sources<\/li>\n<\/ul>\n<h2>Ability to Better Serve Customers<\/h2>\n<p>In a pool of 150 surveys:<\/p>\n<ul>\n<li>87% of the respondents declared that they are interested in tablet-based POS systems as a means of improving employee-customer interactions<\/li>\n<li>93% believe that it is essential to integrate a digital experience into physical locations.<\/li>\n<\/ul>\n<p>As technology advances and provides better customer experiences, consumers and shoppers are becoming more demanding.<\/p>\n<p>Today\u2019s customers expect employees to have thorough knowledge about the business, including inventory and other options. The majority survey respondents also note that their digital presence has become a direct extension of their physical one. This leads to an increased desire to utilize digitized options within retail shopping and dining.<\/p>\n<p>The following are some of the most common expectations that business owners and employees are being forced to try and meet:<\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0Ability to check store inventory, including that of other locations<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0Ability to fulfill restaurant and shopping orders both tableside and in store aisles<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0Rapid checkout procedures<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0Increased customer security assurances<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0Access to customer profile and purchase history<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0Capacity to recommend items and selections<\/li>\n<\/ul>\n<h2>Making the Move to Advanced POS Systems<\/h2>\n<p>The vast majority of decision makers who were surveyed also recognized that advanced POS systems positioned them to better meet the needs of today\u2019s customers.<\/p>\n<p>Just as the customer is looking for improvements in their shopping experience, though, businesses face a number of concerns when making the switch to integrated POS systems.<\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0High costs<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0System Reliability<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0Customer education<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0Ease of use<\/li>\n<\/ul>\n<p>All things considered, our society is on the cusp of a major transitional movement.<\/p>\n<p>Customers are more educated and hyper-aware of what is available, while businesses are working dutifully to meet their evolving needs. It will be interesting to see what the next few years will bring in terms of customer-employee interaction.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent study performed by Forrester Consulting explains that a retail store or restaurant\u2019s future success ties directly into their usage of integrated POS systems. In our technologically advanced marketplace, a POS system should extend beyond monetary transactions. By updating the digital usage within a business\u2019 physical location, businesses can achieve a number of benefits: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":304,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[11,10],"_links":{"self":[{"href":"https:\/\/blog.beaglehardware.com\/index.php\/wp-json\/wp\/v2\/posts\/303"}],"collection":[{"href":"https:\/\/blog.beaglehardware.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.beaglehardware.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.beaglehardware.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.beaglehardware.com\/index.php\/wp-json\/wp\/v2\/comments?post=303"}],"version-history":[{"count":1,"href":"https:\/\/blog.beaglehardware.com\/index.php\/wp-json\/wp\/v2\/posts\/303\/revisions"}],"predecessor-version":[{"id":305,"href":"https:\/\/blog.beaglehardware.com\/index.php\/wp-json\/wp\/v2\/posts\/303\/revisions\/305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.beaglehardware.com\/index.php\/wp-json\/wp\/v2\/media\/304"}],"wp:attachment":[{"href":"https:\/\/blog.beaglehardware.com\/index.php\/wp-json\/wp\/v2\/media?parent=303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.beaglehardware.com\/index.php\/wp-json\/wp\/v2\/categories?post=303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.beaglehardware.com\/index.php\/wp-json\/wp\/v2\/tags?post=303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}