Monthly Archives: October 2014

Understand the Checkout to Understand Your Customers


Despite all of the attention that online shopping gets, most purchases are still done the old fashioned way; at the store in a checkout line. The following infographic nicely lays out some key data points about the customer experience that can give us insight on how to tailor our businesses to their wants and needs. All results are based on a survey on habits and preferences of American shoppers at checkout.


click to enlarge (credit to

Now let’s break down a few of the more important data points on the infographic so we can get a better understanding of what it’s trying to convey.

  • 67% of customers prefer to shop in stores rather than online. This is good news for those who are trying to compete with big ecommerce companies like, because it shows that people would still rather come into your store than log in on a website. It does however mean that it is up to the retailers to create a positive overall shopping experience, but the world is your oyster.
  • 76% would enjoy checkout more if they received personalized coupons. Target does this very well. When a customer checks out, Target will print coupons of items that are related to what was purchased; and its something that all retailers should think about implementing, especially considering the 76% just mentioned.
  • 18% think there is nothing that can be done to make checkout more enjoyable. This is possibly the most important piece of information on the graphic. This means that there is an overwhelming amount of customers who think that companies can and should improve checkout. It also means that it’s up to the business to decide how to make that happen; but again, this can be done in countless ways, you just need to get creative.

The rest of the information is valuable too. So don’t skip over anything because this infographic is a very valuable piece of knowledge that all companies with a POS system should acknowledge.

Also, check out our coupon printers if you want to get a head start!